MING STREET edit
SIMPLE PROJECT, minus the noise
The label works best when the clothes look almost ordinary at first: a cropped jacket, a loose trouser, a soft knit, a tee with one odd decision that makes the whole outfit feel less flat.
Founder imagery, soft layers, close friendships, and a brand that reads better up close.
01 / The read
SIMPLE PROJECT is not trying to make basics disappear. It gives them enough shape, texture, and humor to stay in the outfit.
The public images around the brand feel casual and weather-aware, not showroom-clean.
02 / What it is
Clothes that leave room for the person wearing them
SIMPLE PROJECT was founded in 2016 by Chen Hang and Wang Yue Feng, according to public retail and founder coverage. That origin matters less as a trivia point than as a clue to the clothes. The brand does not behave like a label chasing one loud signature.
On MING STREET, the strongest pieces are outerwear, denim, trousers, tees, shirts, and shorts. The jackets carry most of the attitude: Harrington shapes, high collars, peacoats, puffers, field jackets, and hunting jackets that make a plain tee and pants look intentional.
The softer pieces do a quieter job. A knit, mock neck, washed tee, or cropped trouser can sit under the bigger jackets without turning the outfit into a costume. That balance is the useful part.
The workroom images make the brand feel close to making, adjustment, and trial.
The palette is mostly soft and wearable, but there are enough strange colors and textures to keep it from feeling polite.
03 / How it looks
Plain pieces, slightly wrong in the right places
The name sets a trap. SIMPLE PROJECT sounds minimal, but the better pieces are not blank. They are direct. The difference shows up in small decisions: a collar sitting higher than expected, a jacket closing off-center, a raw edge on tailored shorts, a flare that changes the line of a denim look.
It is an easy brand to wear if you already like loose proportions and neutral color, but it is not only a neutral brand. The public imagery has rain-slick street photos, workshop clutter, bright knit moments, and friends dressed like they came from different plans and still made sense together.
04 / The useful pieces
Start with the jacket rack. A puffer changes the volume, a Harrington keeps the outfit compact, a peacoat softens the shoulder, and a denim field jacket brings the whole look back to workwear.
Then look at the lower half. SIMPLE PROJECT trousers are often where the outfit relaxes: cropped, wide, curved, flared, patched, or lightly distressed. They make a simple top feel chosen.
- Jackets
- Puffers
- Denim
- Trousers
- Tees
- Shirts
- Shorts
- Knit layers
SIMPLE PROJECT reads like a friend-built label: practical, social, a little mischievous.
The collection belongs on MING STREET because it gives everyday clothes a point of view without asking the whole outfit to perform. Browse it for the jackets first, then stay for the trousers and softer layers.
